![]() Edward de Bono also links lateral thinking with humor, arguing there’s a switch-over from a familiar pattern to a new, unexpected one. Lateral Thinking was promulgated in 1967 by Edward de Bono. It involves generating ideas that may not be obvious by using only traditional logic. Lateral Thinking is an approach to solving problems using a creative method and indirect reasoning that is not immediately obvious. He has taught his “Thinking Methods” to government agencies, corporate clients, organizations, and individuals, privately or at conferences.Įdward de Bono – Big Idea: Lateral Thinking He is also a proponent of the teaching of “Thinking” as a subject in schools.ĭe Bono has written 57 books with translations into 34 languages. His “Big Idea” was “Lateral Thinking,” which he wrote about in many of his books. ![]() ![]() Leadership and Management Advice Quotes by Edward de BonoĮdward de Bono is a psychologist, author, inventor, and consultant.Business Advice Quotes by Edward de Bono.Interesting Facts and Insights about Edward de Bono.Edward de Bono – Big Idea: Lateral Thinking. ![]() ![]() Edward de Bono – Lateral Thinking – Contents ![]()
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